We are Horace. We make grooming essentials for men who want to take care of themselves.
Our products are natural, easy and pleasant to use, and really really efficient: they are all formulated using ingredients with proven benefits.
Why we started Horace
We tried all the products out there. Every. single. one. of. them. We quickly realised that none of the brands for men felt like they were made for us. We wanted the best products, at the best prices. So, we decided to create a brand that would be right for us, and to design and make our own products.
Products designed with your help
You’re at the heart of our entire product development process. We talk to you every day to understand what you really need, and what you expect from your grooming products. Would you like to help us develop new products? Become a Horace tester!
High-quality products at fair prices
We have no middlemen. That means we can offer high-quality products at the same price as consumer brands. All our products are made in France and are developed in close partnership with our lab. From the lab room to your bathroom.
We want to help you save time. To do so, we’ve made sure you’ll be able to find all your grooming essentials on our website, from your toothbrush to your shower gel. From your first click on the Horace site to the product delivery, we work hard to make sure everything is as easy as it gets.
Need advice? We’re here for you.
We’ve written guides and a magazine to help you in making your choice, learning to use your products, and hopefully to inspire you. We’re also always available by email, on the website chat, or Facebook, Instagram and Twitter to answer your questions.