Why we created Horace

Why we created Horace

Guides & Advice

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Marc, our co-founder, explains.

Hello, it’s Marc, co-founder of Horace. Today, I want to explain why we started this company.

Horace started very simply: 3 and a half years ago, with one of my best friends Kim Mazzilli, we realised that there wasn’t a brand that really spoke to use, or reflected our real lives. So we decided to start our own: Horace.

A brand that represents you, and us

Kim and I created Horace because we wanted a brand that looked and felt like us, and the guys we knew. A brand that could offer simple, efficient, natural grooming products, and that listened to what men wanted and needed, instead of showing us a masculine ideal we couldn’t or didn’t want to live up to. We are always available to discuss with you, to listen and learn from your experiences, and help guide you in finding the grooming products you and your body need.

A brand open to everyone

From the very beginning, we wanted to make sure that Horace represented every guy, each and every one. It’s important for us that, whether you’re tall, short, skinny, fat, whatever your skin colour or the length of your hair, you can find models that you can relate to and products that work for you. Whoever you are, you’re welcome at Horace, and we make a point of showing it on our website and our Instagram feed. It feels good to see guys who look like you, and not unattainable ideals, or guys that are only 6 feet tall and super muscly (there are plenty, but it’s one type of guy among many, and each one is welcome at Horace). That’s why, if you ever feel like you don’t recognise yourself in our casting, send us a message: we’d be happy to have you join us for one of our shoots or take any recommendations!

Simple, efficient, natural

Our range is made of essentials; the products you need and use every day, from deodorant to shampoo, moisturiser to shower gel, and even toothpaste. At Horace, whatever you’re looking for, you can find what you and your bathroom is looking for. The most important thing for us is to offer you what you need.

All of our products are natural. That means they are created with between 95 and 100% natural origin ingredients, whether it’s prickly pear oil, red ginseng, our eucalyptus essential oil. We search for ingredients from nature that are as safe for you as they are efficient for your routine. Our products are also up to 70% organic, and we are always working on pushing that number higher. We believe that using natural ingredients ensures grooming that is as good for you as it is respectful of our planet.

Excellent quality at reasonable prices

We don’t have any middle men, so we can offer high quality at the prices of mass market brands. Our range is made in France, and we develop each product hand in hand with our laboratories. From the lab to your bathroom cabinet, with nothing in between.

Advice and guidance

We created guides and an online journal to help you choose, learn about and use our products, as well as keep you inspired. We are also available via email, chat, Facebook, Instagram and Twitter, to answer any questions you might have. We help you find what you need, and show you how to use it. Simple as that.

If you have any questions, let us know! We’re here to help!

Marc, co-founder, Horace.